Does your marketing work in harmony?
How do you explain marketing to a 5 year-old?
You can't.
Unless you have a good word picture.
I've got one for you.
Marketing is like a grand symphony.
Orchestrated with precision and balance.
Like a symphony, marketing is made up of several elements.
Let’s break it down into key areas.
Copy is the sheet music written to keep everyone on the same page.
Brand, like a conductor, leads the orchestra through the music.
Advertising is the hours of practice before the concert.
Social media is the actual performance.
peep brand doing it's thang…
When all of these pieces work together you have harmony.
The spotlight is on the company.
A roaring crowd applauses.
You might even get a standing ovation.
What happens when something goes wrong?
Cacophony, or the opposite of harmony.
One thing could set off the balance of the entire ecosystem.
If the copy doesn’t match the brand, then your customers could be confused.
Or confusion amongst employees about what your brand stands for.
How do you get your marketing back to harmony?
Look at the performance of each element.
What's working?
Are marketing efforts spread evenly?
Are there inconsistencies across mediums?
Start with brand.
More often than not, the problem is a branding inconsistency.
A beautiful symphony takes practice.
Achieving harmony in marketing is the same way.
What steps can you take toward marketing harmony today?
