winning content strategy for 2022

I want to share a valuable lesson I learned from my goddaughter.

Before we get to the content lesson, I want to tell you her story.

Today is her 7th birthday.

She’s special.

And she knows it.

Not in a prideful way though.

You can see it in how she acts—unashamedly.

She KNOWS it.

Last night when she was going to bed she said,

“I don’t know if I’ll be able to fall asleep because I’m just too excited. I can’t wait to be 7!”

This pure excitement is one of many reasons why I love my goddaughter.

She lights up my world.

And she doesn’t care what other people think.

Whether it’s a new hat or a funny joke, she expresses herself without hesitation.

She’s warm, cheerful, and sometimes a little goofy.

But people are drawn to her personality.

Why?

She’s 100% herself.

And I love her for it.

People love you for being you.

Personality draws people in.

Your content is no exception.

What makes you special?

It could be your big heart, sports knowledge, or knack for puns.

Don’t hide it.

Us adults can take a lesson from the kids in our lives.

Don’t be afraid to add a little bit of YOU to your content.

Need help remembering what makes you special?

Ask a family member or friend at Christmas.

(Sometimes they know us better than we do.)